Since Google acquired YouTube in 2006, the platform has undergone significant changes:
1. **Monetization and Revenue**: YouTube introduced a more sophisticated monetization model, including the YouTube Partner Program, which allows creators to earn revenue from ads, channel memberships, and Super Chat.
2. **Content and Features**: YouTube has expanded its content offerings and features, including live streaming, YouTube Premium, and YouTube Music. It has also integrated more advanced video algorithms and recommendations.
3. **Infrastructure and Technology**: Google’s resources have enabled YouTube to enhance its infrastructure, improving video quality, streaming efficiency, and platform stability.
4. **Advertising**: The advertising system has become more robust, with targeted ads, sponsored content, and various ad formats becoming commonplace.
5. **Creator Tools**: YouTube has developed a range of tools for content creators, including analytics, video editing features, and audience engagement tools.
6. **Policy and Regulation**: The platform has also increased its focus on content moderation, policy enforcement, and addressing issues like misinformation and copyright infringement.
These changes have helped YouTube grow into a dominant force in online video and digital content.